Be part of the

Start-up Pavilion

at Petfood Forum 2023

1-3 May 2023 in Kansas City, Missouri, USA

Explore the world of petfood together with Interzoo

The brand Interzoo does not only stand for the world´s leading trade fair for pet supplies in Germany, but also offers pioneer services for companies wanting to enter the most important pet markets and strengthen their business connections.

With the Interzoo Start-up Pavilion, we support you as young companies from the pet food sector in initiating or expanding your internationalisation projects to the U.S American market.

For you, this means professional, solution oriented and successful contacts and business.

About Petfood Forum 2023

“Petfood Forum helps the industry stay up to date on the latest trends and developments, while allowing pet food professionals to connect and collaborate.”

Each year, pet food manufacturers and brand owners from around the world send their personnel to learn new and innovative ways to make quality, safe and nutritious pet food and pet treats. Companies such American Pet Nutrition, Blue Buffalo, Cargill, Champion Petfoods, Hill’s Pet Nutrition, Mars Petcare, Nestlé Purina, Perfect Companion Group, Tuffy’s/KLB Family Brands, WellPet and many others attend to hear about new techniques, innovations and opportunities in the industry


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The 2023 show features a robust exhibit hall where attendees can engage with over 300 companies showcasing their latest capabilities and innovations. View the 2022 Petfood Forum show guide to learn more about the global industry’s unique conference and exhibition, and to see last year’s agenda and a list of all exhibitor profiles. 

The interactive show floor will also include the Pet Food Tech Talk stage and the Future of Pet Food Pavilion, which includes the industry’s only student program, presenting the latest companion animal research and innovations.

For more information visit

Your benefits

Enter the international pet food market and start or expand your business at Petfood Forum 2023! You can expect valuable feedback from decision makers and proof your concept to the U.S. market. Test the acceptance of your products, generate new leads and kickstart your engagement  at the Interzoo Start-up Pavilion at Petfood Forum 2023!

Turnkey Solution

A to Z support all around your booth and stay in Kansas City, Missouri

New business opportunities

We bring the Interzoo network together at Petfood Forum and enable new contacts for you as our exhibitors

Attractive conditions

Benefit from our all in one solution with discounted packages*

Experience the Pet Food Industry

Be a part and explore news, innovations, valuable business contacts and insightful opportunities.

Be a part of it!

Interzoo Start up Package

Use your 5×10 ft (ca. 5 m²)  booth space to show your products and innovation and get in touch with valuable business contacts!

Learn and discuss about new trends and developments in pet food with one attendee Badge for the Petfood Forum programme included! A second Badge can be purchased for a reduced rate of $350.

Be visible via the official Petfood Forum Company Listing with company logo in the Petfood Forum Show Program 2023 and as an exhibitor for the conference and exhibition.

Become a staple in the pet food industry with the 1-year new listing in the new Petfood Solutions directory (January 1 – December 31, 2023) – valued $2,995.

Expand your network and get to know interesting new companies by accessing the list of participants (company, name, job title, city, state, country) 2 weeks before and 2 weeks after the event.

Take advantage of Petfood Forum’s digital reach: Be featured in Petfood Forum’s Social Media posts (worth $300).

How to participate

To become an exhibitor in the Interzoo Start-up Pavilion, you must meet the following criteria:

The Exhibitor Rules and Regulations of the show organiser WATT Global Media apply.

Get in touch with us!

We caught your attention? Get in touch with us via our contact form.
Deadline for registration is 10 February 2023

Daniel Gundelach will be your contact person in the Interzoo Team.


Frequently asked questions about the Fresh Ideas Stage.

The stage will be located in hall 11.

Visitors will experience presentations and discussions from the industry’s newcomers on the following key topics:

  • Future of Industry
  • Growing Business
  • Handling Crisis
  • Changing Demands

For all questions around your package, Daniel Gundelach is very happy to support you.

As a visitor you can come by without per-registration.

You can choose the time slot with Daniel Gundelach- adapted to your needs.